Adding music to your videos is an easy way to make them more cinematic. Why would you want to do that? Consider the last film you saw in a movie theater… The production quality probably wowed you. The story likely moved you. So it follows that by making your own videos more movie-like, you’ll instantly increase their […]
Does your product video convince viewers to buy? If not, it might be missing one of three key ingredients that heavily influence decision-making. These are emotional appeal, logical appeal, and physical appeal. Watch the following video for a quick overview of these psychological triggers. Hungry for more? Let’s dig into each of these appeals […]
If you’ve crafted your content marketing strategy for 2017 and it doesn’t include video, you might want to reconsider. Video ruled the web last year. And by all indications, it won’t surrender the throne any time soon. In fact, experts believe video content will account for 74 percent of Internet traffic this year. (That’s not much of a surprise considering […]
It’s been a big year for video. Time and time again, we’ve witnessed the medium’s heavy influence on the digital marketing landscape. For example: Instagram released Live Videos and Stories Facebook’s algorithm began favoring video — especially live video Pinterest introduced Promoted Videos LinkedIn launched Influencer Videos Twitter lengthened maximum video duration to 140 seconds YouTube added […]
A year ago today, I sent my first free, royalty-free song to 19 amazing people — lovely folks who were willing to give Music for Makers a shot. Since then, I’ve written, recorded, and released (at least) one new song every single week. So as of today, I’ve created 70 songs in the span of 365 […]
Do you have trouble focusing on your work? Are distractions slowing you down? If so, a new background sound generator called zenmix.io might be able to help. Studies show that ambient background music may promote better performance on cognitive tasks. Likewise, researchers found that natural sounds, such as waves crashing on a beach, can help […]
[6:00 am] – *alarm!* – *snooze* [6:09 am] – *alarm!* – *snooze* [6:18 am]… How many times has this happened to you? You were totally going to wake up early to make some headway on that app or video or book — whatever it is you’ve been planning to work on. But, man. When that […]
Logan Nickleson