If your content marketing strategy doesn’t include video, you might want to reconsider. Video rules the web, and by all indications, it won’t surrender the throne any time soon. Want your content marketing strategy to make an impact? You should sprinkle in a little video. To get your creative juices flowing, here are 10 video marketing ideas. 1.
In this post, you’ll discover five research-backed tactics that will help you make engaging videos that deliver results. If you’re like 87 percent of marketers, you’ve been experimenting with video this year. And even if your video marketing efforts have been successful, I bet you’re looking to improve, to take things to the next level,
Video production doesn’t have to cost a fortune. This post compares the best free video editing software for Mac and Windows to help you create professional, polished videos for without spending a dime. Now, odds are, you’ve already got a basic video editor — either iMovie on Mac or Movie Maker on Windows. And depending
When you increase YouTube watch time, you improve your video’s search ranking — which means more eyeballs on your content. Learn how to keep viewers watching. Holding your audience’s attention has never been more difficult. In the age of cat GIFs, trending hashtags, and instant knowledge, people expect entertainment and immediate gratification. And if you… Wait,
An animated intro is a key trademark of a professional video. And you can create your own for free. Learn how to make an animated YouTube intro with Keynote now. Unless you’re a motion designer, creating a simple logo animation may seem out of reach. It’s not! Today, you’ll learn how to create a slick
Discover 16 ways the best commercials attract attention, maintain audience interest, and ultimately steal customers from the competition. “People who register a change in brand preference after seeing a commercial subsequently buy the product three times more than people who don’t.” David Ogilvy — the man heralded as the father of advertising — wrote that
These six free video editing apps for iPhone squeeze tons of production features into a pocket-sized package so you can make professional videos on the go. Maybe you’re traveling and don’t have all your film gear when inspiration hits. Or perhaps you’re a creative minimalist and don’t even own film gear. Still, you know how important video is in
Why do we find stories so engaging? Why do tall tales stand clear and vibrant in our memories when facts and figures have long since faded? Maybe it’s because stories have been the backbone of humanity from day one. Our ancestors told stories — long before written word — to communicate and pass on knowledge.
Want your social media video marketing to educate, entertain, and engage viewers? Follow these best practices. If you’ve been paying much attention in the social media sphere, you’re likely aware video has become a popular — and highly engaging — form of content across all major platforms. As a result, smart brands now consider social
Music in videos is a bit like oxygen in your lungs. You rarely notice it. But without it, things just aren’t quite the same. We’ve looked before at how you can use music to great effect in advertising. And today, we’re going to explore a few ways filmmakers put music to work. Specifically, we’ll cover