Have you been delaying the decision to invest in video for your business? Allowing the learning curve and cost to hold you back, even though you know that video is, without a doubt, where digital marketing is heading?

If so, I have good news for you: There are several free online video editors that take almost all the work out of video creation.

Note: Since I first published this post, some of the following video editors have discontinued their free options or been shut down. I’ve updated the post accordingly.

Free Online Video Editors

In fact, many of these editing programs supply pre-made animations and stock footage. So you can produce an entire video without ever picking up a camera!

And since these services run in the cloud, you don’t have to download or install anything beyond a web browser.

Feel that — that relief and piece of mind? Do you see now that you can do this? You can make professional-looking videos. And it won’t be nearly as challenging or expensive as you thought.

Disclaimer: For most of the websites on this list, “free” means “we’ll watermark your videos and limit your downloads to lower resolutions to encourage you to upgrade plans.”

OK, let get started!

Adobe Spark Video

From Photoshop to Premiere Pro, Adobe is known for the quality of its creative tools. And Spark is no exception, allowing you to quickly create images, videos, and even webpages. (But for now, let’s focus on video.)

Spark works similarly to presentation software — editing your video is as simple as adding and rearranging slides. Creating a slick video for social media has never been easier!

With Spark, you can:

  • Pick from a multitude of themes
  • Upload your footage and photography
  • Sync your video to music provided (or upload your own)
  • Record voice-overs
  • Add text overlays
  • Download, embed, or share your video

Take Spark for a spin »


Taking the heavy lifting out of motion design, Animaker allows you to adapt existing characters, props, animations, and other elements to fit your needs.

Under the free plan, you’ll be able to:

  • Export up to five SD videos per month
  • Make your videos up to two minutes long
  • Polish your videos with background music and sound effects
  • Import your own audio and images

Animate with Animaker »


Using Biteable’s intuitive interface, you can customize numerous interesting templates — which feature stock footage and effects — to create a video that looks like it was crafted by skilled editors.

Under the free plan, you’ll be able to:

  • Choose from a variety of themes, such as “explainer” or “presentation”
  • Pick your own colors
  • Use your own music
  • Add text
  • Publish to YouTube

Build better videos with Biteable »


*Note: In the time since I published this article, Loopster has changed its pricing structure and no longer offers a free account.

Loopster is a scaled down non-linear editor (NLE). If you’ve ever used iMovie for Mac or Windows Movie Maker, this is essentially the same thing — only it’s browser-based.

Once you upload your footage and audio, you can easily drag media into the timeline to create an cohesive video.

With Loopster’s free plan, you can:

  • Upload up to 1 GB of media to use in your video
  • Collaborate with other people
  • Export up to 10 minute-long videos at 480p resolution

Edit videos online with Loopster »


*Note: In the time since I published this article, Moovly has changed its pricing structure and no longer offers a free account. (But you can still trial the product for free.)

Offering libraries of templates, animations, graphics, and other elements, Moovly allows you to assemble custom video presentations.

Want to recreate the popular doodle marker style common in whiteboard videos and explainers — where a hand draws text and object animations? You can with Moovly!

In fact, under the free plan, you can:

  • Create an unlimited number of videos
  • Upload images and audio (but not video)
  • Build your video using a collection of graphics and animations
  • Export up to 10 minute-long videos at 480p resolution

Make video magic with Moovly »


Renderforest might be the most versatile service on this list, providing tools that help you create everything from short logo intro animations to complete animated business videos (and beyond).

Its free plan is rather generous, too. After all, you can:

  • Choose from an array of templates
  • Upload images and audio
  • Edit text without limitation
  • Tweak colors to match your branding
  • Publish to Facebook or YouTube

Explore Renderforest »


I just discovered Rocketium, and I believe it’s fairly new. So we may see improvements and features added in the coming months.

But it’s already a pleasantly robust tool. (My favorite feature is the Pixabay integration, which allows you to source CC0 video from within the editor.)

With just the free plan, you’re able to:

  • Create an unlimited number of videos
  • Customize fonts, colors, filters, and animations
  • Browse and use free, royalty-free footage and photography
  • Choose from more than 200 background music tracks
  • Download at 1080p HD resolution

Create a masterpiece with Rocketium »


OK, this one is pretty neat. If you want your videos to have a very produced look — like they were shot and edited in a professional studio — Showbox is for you.

This innovative app enables you to:

  • Choose from an exciting variety of templates
  • Enhance videos with premium graphics and animations
  • Customize color and text
  • Replace video background
  • Embed your video or export it to Facebook, Twitter, or YouTube

See what’s possible with Showbox »


*Note: In the time since I published this article, Stupeflix has been discontinued.

Want nothing to do with the editing process? Just upload your photos and footage to Stupeflix, and in seconds, you’ll have an automatically-generated, slideshow-style video.

Here’s a snapshot of how it works:

  • Choose from 16 themes
  • Add photos, videos, music, and text
  • Make videos up to 20 minutes long

Assemble a video slideshow with Stupeflix »


Similar to Loopster, WeVideo offers a more traditional video editing workspace in the browser. And its drag-and-drop interface is very beginner-friendly.

As a free WeVideo user, you can:

  • Create up to five minutes of video per month
  • Enjoy 1 GB of cloud storage
  • Work in storyboard or timeline mode
  • Add royalty-free background music
  • Export 720p video to Vimeo, YouTube, Facebook, and other platforms

Give WeVideo a go »

YouTube Editor

*Note: In the time since I published this article, YouTube Editor has been discontinued.

Last, but certainly not least — you can create videos using the biggest video sharing platform on the web: YouTube. To get started, you’ll need to upload your raw footage to your YouTube account.

Once you’ve done that, you can

  • Combine your video clips
  • Incorporate photography and footage from the the Creative Commons library
  • Browse the collection of approved music tracks
  • Enhance video with filters, text, and other effects
  • Arrange and edit all elements in the timeline
  • Publish your finished video to your YouTube channel

Try YouTube Editor »

Over to You

I hope these online video editing and animation tools make it easier for you to finally take the leap into video production.

Now I’d love to hear from you: Have you tried any of these websites before? Are there any others you would add to the list?

Let’s continue the conversation in the comments below!