It’s been a big year for video. Time and time again, we’ve witnessed the medium’s heavy influence on the digital marketing landscape.
- Instagram released Live Videos and Stories
- Facebook’s algorithm began favoring video — especially live video
- Pinterest introduced Promoted Videos
- LinkedIn launched Influencer Videos
- Twitter lengthened maximum video duration to 140 seconds
- YouTube added support for 4K resolution and HDR video
And these are just a few of the milestones we’ve seen.
Though I can’t predict the future, I imagine preference for (and prevalence of) video content is only going to grow in 2017.
How will you keep up?
Well, for starters, you could follow video marketing leaders. Those on the frontier of online video. The gurus, news-breakers, and early adopters.
And if you need a little help determining who these fine folks are, you’re about to learn about my four favorites.
Why only four? Surely, I could create a much larger list.
But few of us have time to read dozens of blogs, right? So I’ve distilled my recommendations to a handful of blogs I consider “must reads” for anyone pursuing a career in video marketing — virtually all the content published by these generous souls is worth your time and attention.
And in a world where anyone can publish anything, that means something.
Note: If you’ve been following me on Twitter, these may not surprise you, as I share content from each of these publishers on a regular basis. 🙂
The creator of a robust video hosting platform, Wistia serves businesses that want to dive deep into video analytics, share footage privately, or have more control over how media players look and function (among many other things).
I’m a fan of Wistia’s platform. But the company’s value extends far beyond a slick video player.
The Wistia blog offers guidance on everything from smart marketing strategies to video production best practices. And I think you’ll find most of the content to be interesting and useful, regardless of your current level of experience with video.
Ironically, the second blog I want to share with you is produced by another video hosting platform: SproutVideo.
I wrote a guest post for SproutVideo earlier this year. And ever since, I’ve been subscribed to the blog, receiving one insightful post weekly.
In addition to teaching the essentials of video creation and marketing, SproutVideo delivers timely tips about video trends. And I’m constantly getting inspired by the fantastic examples Courtney Purchon and the rest of the team share to illustrate points.
You may know Buffer for its easy-to-use social media scheduling app. But the company also dishes out some seriously valuable digital marketing advice on a regular basis.
I’ve been following the blog for several years now. And lately, I’ve noticed a new emphasis on video (correlating with Buffer’s increased support for video platforms).
The Buffer blog is a rich resource, whether you are looking for quick facts about breaking industry news or need recommendations for how to strategically share you videos to various social networks.
Social Media Examiner
Social Media Examiner covers the basics of video marketing on — wait for it — social media.
Featuring interviews of influencers and actionable advice from seasoned professionals, the blog is particularly helpful if you’re relatively new to video marketing.
The SME team also occasionally writes about new social network features and handy video creation tools.
Over to You
I hope you enjoying reading these blogs as much as I do!
I’m only a couple years into the world of video marketing. And I’m sure there are many other amazing resources out there.
Do you know of any you would recommend? Drop a comment below to let me know!