How to Make Video Ads That Win Customers

“People who register a change in brand preference after seeing a commercial subsequently buy the product three times more than people who don’t.” David Ogilvy — the man heralded as the father of advertising — wrote that in Ogilvy on Advertising. (If you’re not familiar, Ogilvy was essentially the real-life Don Draper of Mad Men. In […]

Best Stock Music for Video

How to Choose the Best Stock Music for Your Video

The right stock music can make your videos more compelling and memorable. It can create emotional depth and meaning where there would be none otherwise. Whether it’s helping sad scenes bring lumps to throats or supporting suspenseful clips that get blood pumping — music is a valuable tool for video marketers. There’s evidence it can even […]