4 Blogs That Will Make You a Better Video Marketer in 2017

It’s been a big year for video. Time and time again, we’ve witnessed the medium’s heavy influence on the digital marketing landscape. For example: Instagram released Live Videos and Stories Facebook’s algorithm began favoring video — especially live video Pinterest introduced Promoted Videos LinkedIn launched Influencer Videos Twitter lengthened maximum video duration to 140 seconds YouTube addedKeep reading →

How to Make Video Ads That Win Customers

“People who register a change in brand preference after seeing a commercial subsequently buy the product three times more than people who don’t.” David Ogilvy — the man heralded as the father of advertising — wrote that in Ogilvy on Advertising. (If you’re not familiar, Ogilvy was essentially the real-life Don Draper of Mad Men. InKeep reading →